The baby on the floor is surrounded by toys, but all she wants is that which is out of reach. We are born to covet what we don’t have, and it doesn’t go away with age. Desire is an evolutionary instinct that’s responsible for our prolific and diversified gene pool, and more then enough food on our plates. I wouldn’t make it your purpose in life to covet a neighbour’s wife in the name of a diversified gene pool, at 7.4 billion I think the pool is deep enough. Desire has a bad reputation but it’s saved our species. At the same time it might be the instinct exploited by corporations that will drive us to extinction. Desire creates healthy competition, gives us energy to excel at a passion, the want to be a better person and ability to experience pleasure. A favourite quote of mine is “desire leads to suffering” I feel like I’m seeing for the first time, that might be bullshit. It’s not the desire, but the inaction towards what we desire that leads to our suffering. Suffering is static. Suffering is the recognition and reflection on our own stasis in a circumstance we may feel powerless to do anything about. We are suffering at the hands ourselves. Our own cowardliness to make decisions in our life, instead we wait for things to happen and decide for us. The best things in life come from people being dissatisfied with circumstance and life and doing something about it. Dissatisfaction can ignite the id and fuel creativity, channelling dissatisfaction into action. Wow i sound like a motivational coach. I am not a motivational coach. Is the need for instinct becoming extinct? Will one day everything we want be within our reach, having no need to reach towards something we perceive better. Our instincts will become obsolete, as our desires become more manufactured. As much as technology is supposed to improve our society it has created a culture of the dilute and shallow instant gratification. There is danger of having desire and fulfillment in such close proximity all the time. Instant gratification has it’s place but getting Mcdonald’s delivered to wherever I happen to be, I can do without. Every answer, every food, a plethora of sexual experiences perceivably at our finger tips..numbing our instincts with too much choice, and killing our ability to resolve our own suffering and experience desire beyond the functions on our smartphones. Is technology shaping our evolution or evolution shaping our technology? From now on when I find myself telling my kids to be happy with what they have. I will instead challenge them to take action to resolve their complaints, and then take my own advice.